A written audit of
where your leads are leaking.

Send us your URL. We follow the exact path a homeowner takes when they try to contact you — from search result, to click, to call, text, or form — and write up where the lead quietly disappears. You get a PDF back. No demo, no sales call.

The friction surfaces we audit, in order.

1. 01

   Call and text access

   Whether mobile visitors can call or text in one tap from the pages they actually land on — and whether a missed call quietly dies or immediately turns into a text conversation.

2. 02

   Forms people actually finish

   How many fields stand between intent and submission, which ones quietly stop people from finishing, and which ones can move to a follow-up message instead.

3. 03

   Live-hours coverage

   Where the call-volume peaks fall against your actual answer rate. The hours when the most ready-to-buy customers reach out, and how often they reach a human. (deep dive on this one →)

4. 04

   After-hours response path

   What happens to inquiries that arrive at 9pm Tuesday. Whether the auto-text, voicemail-to-text, or after-hours workflow actually keeps the homeowner engaged — or just records the lead and waits until morning.

5. 05

   Quote-request routing

   Where a quote request actually lands — a generic inbox, a personal email, a CRM. How long the average request waits before someone sees it.

6. 06

   Booking flow integrity

   Whether your scheduler ends in a confirmed time or in 'we'll call you back to confirm.' The difference between those two is most of the conversion.

A written PDF audit. That’s the whole product.

Each finding lists where the friction lives, what it’s costing you, and the specific fix — in order of impact. Delivered within three business days. No demo, no sales call, no nurture sequence. If anything in the report is unclear when it lands, you can reply and we’ll explain it.

One URL, one email. We take it from there.

Built from firsthand experience inside installs, scheduling, callbacks, and lead handling. The audit reads like a note from someone who’s already walked your path — because that’s exactly what it is.